Skip to main content
Before you submit, confirm the workspace, ad account, approved creative versions, and campaign settings. A launch can create campaigns and ads in Meta and count toward your workspace usage.

​
Choose an operation

Choose a Launch type: For an existing ad set, review its current settings before submitting. Through MCP, call launcher_discover, resolve accounts, and use launcher_targets_list followed by launcher_targets_get when an existing target is required.

​
Prepare the inputs

  1. Open Launcher and choose the ad account.
  2. Select New launch and enter a Launch name.
  3. Select the operation and template version.
  4. Choose creatives or resolve a collection.
  5. Review grouping, budget, and targeting.
  6. Choose the launch time. Recurring timing is available for Test new creatives.
  7. Choose Create paused or Activate after creation.
Activation can start delivery and spend. Confirm that choice before submission.

​
Preview

Select Preview (optional) to check the planned Meta objects, names, estimated usage, and configured budgets. Meta can still reject a request at submission or execution. Correct missing inputs and review the selection. Submission checks permissions, approval, provider state, billing, and limits again.

​
Submit and track

Submit the launch once. Your agent should use one stable request_key for the intended operation and retain the returned launch ID. Read launcher_launches_get and launcher_run_operations until you understand the final outcome. A batch can contain both successful and failed operations. See Recover a launch.