Organize collections

Collections help you reuse a selection of creatives.

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Choose a collection kind

A fixed collection contains the creative families you select. Use it for a specific campaign or a set you have reviewed. A smart collection uses filters such as name, concept, approved language, approved format, tags, source, or import date. A creative must match all conditions, but it can match any value within one condition. Add exclusions if a matching creative should stay out.

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Create a collection

1. Open Launcher → Creatives → Collections.
2. Create a collection and enter its name.
3. Choose fixed or smart selection.
4. Add members or filters.
5. Review the selected or matching creatives.
6. Select Save collection.

Smart-filter previews show current matches. Launch preparation still checks which exact versions are approved.

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Resolve a launch selection

Use the resolve-selection control or launcher_collections_resolve to obtain a selection for a launch. Check exclusions and rejected items before submission. A submitted launch keeps the creative versions you selected, even if you edit the library later.

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Edit or archive

Read the current collection before editing or archiving it through MCP. Use its current lock version where required. For scheduled selection behavior, see Recurring launches.